The concept of correlation is something that, as an NFL post-production manager, I encounter on a regular basis; whether it's evaluating hours of video content from various sources (player mic, coach, crowd noise), determining which storylines fans are most interested in, and making sure all of these elements come together for a cohesive viewing experience. Within my world: The more engaging camera angles we use, the higher the likelihood a clip performs well online The more time we invest in...

As a content creator and videographer who works closely with athletes, I have learned that great storytelling does not begin with the camera rolling, but by asking great questions. Whether that's a brand campaign or a documentary-style feature, knowing when to use qualitative versus quantitative research helps me tell stories that connect and perform. Probe the subject: Qualitative Research When launching a project, I use qualitative research to explore the why, the motivations, feelings and...

The importance of Marketing Research stems far past the base interaction s most people consider with customers within conducting a business. Within marketing, it is important for all to remember that brand customers aren’t merely the individuals who purchase their product for their leisure—customers are often partners, businesses, and even employees. Marketing research could be the bridge that connects brands to a side rooted in evolution and profit for the company. Understanding the...